tashan.co
From no web presence to a clear, modern digital identity in just three days. Tashan needed a clean, minimal website to introduce their brand and establish an online presence. The goal was to create a simple, accessible foundation that clearly communicates who they are and can evolve as the business grows.
Role
UX + Front-End
Stack
HTML, CSS, JavaScript
Timeline
3 days
The problem
Tashan had no structured web presence, making it difficult to communicate their brand or offering. Potential clients and collaborators had no clear way to understand what they did or how to engage, limiting opportunities for growth.
Goals
- Establish immediate trust and professionalism
- Clearly communicate the brand and its purpose
- Create a scalable foundation for future updates
- Ensure a seamless experience across all devices
Process
Discover
I began by clarifying the client’s goals and ensuring every decision aligned with a simple, purposeful outcome. A minimal, content-first approach was chosen to make key information immediately accessible and build trust from the first interaction.
Design
I focused on clear hierarchy and a minimal layout to guide users through essential information, ensuring the brand message remained the focal point throughout the experience
Build
The site was built using clean, responsive HTML and CSS to ensure consistent performance across devices. A CSS Grid auto-fit pattern allows the layout to adapt fluidly to different screen sizes without relying on multiple breakpoints, improving both flexibility and maintainability.
Refine & Launch
Final refinements focused on spacing, readability, and responsiveness. The result is a lightweight, stable website ready for real-world use and future expansion.
Solution
The final solution delivers a clear, minimal structure designed to communicate the brand effectively while leaving room for growth.
Clear Structure
A straightforward layout makes it easy for users to quickly understand the brand and its purpose.
Minimal Design
A reduced visual approach improves readability and keeps the focus on content.
Scalable Foundation
The site is built to evolve, allowing new content and features to be added without disrupting the existing structure.
Outcome
The project delivered a clean, modern digital presence that clearly communicates the brand and supports future growth.
- Clear and professional online presence established
- Improved communication of brand and purpose
- Fully responsive across devices
- Strong foundation for future development
Reflections
This project reinforced the value of clarity and restraint in early-stage design. I initially explored adding animations and additional visual detail, but removing them ultimately strengthened the brand’s message.
It highlighted how easily complexity can creep in, and how important it is to prioritise what truly supports both the user and the goal. Moving forward, this approach will continue to guide my decisions—focusing on clarity first, and only adding complexity when it genuinely adds value.
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